Windows of Opportunity: Why Facebook and Instagram Content Is Still Relevant in 2023

With the rise of social media, there are now more platforms than ever for businesses to reach out to their customers and potential customers. However, two of the most popular social media platforms, Facebook and Instagram, remain essential for businesses to grow their presence and reach—despite TikTok taking over the world like a ‘teenage dream’. Here’s why these two platforms remain important for growing today, despite the increasing popularity of other platforms like TikTok.

Facebook and Instagram may be two of the oldest social media platforms around, but they also have some of the most advanced features—and that’s not just because Mark Zuckerberg looks like he hasn’t aged since 2004. With over 2.7 billion active users combined, these two platforms have the largest user base of any other social media platform, making them essential for businesses to reach the largest possible audience. And while Facebook and Instagram are a bit like the ‘old married couple’ of social media, they’re still capable of surprising us with their advanced targeting capabilities and comprehensive suite of tools for engaging with their audience.

Of course, the trust that users have in these two platforms is essential for businesses to build relationships with their customers and potential customers. After all, you’re more likely to trust a company with your personal information if you know they’ve been around longer than the average TikTok video.

So, while TikTok may be the new ‘trendy kid’ on the block, it is still imperative for businesses to pay attention to Facebook and Instagram. After all, no matter how much the world changes, there is one thing that remains the same: businesses still need to be where the people are. And when it comes to social media, that means Facebook and Instagram.