Facebook and Instagram: The Future of Business in 2023!
Why use Facebook for business in 2023?
There are several benefits for Facebook AND Instagram for business in 2023:
To build brand awareness: By creating a Facebook or Instagram page for your business, you can reach a large audience and increase visibility for your brand.
To connect with customers: Facebook allows you to communicate directly with your customers, which can be a great way to build relationships and get feedback.
To drive website traffic: You can use Facebook to drive traffic to your website by including links to your site in your posts and by running Facebook ads.
To generate leads: By using Facebook's lead generation tools, you can collect information from potential customers who are interested in your business.
To increase sales: By promoting your products or services on Facebook, you can reach a large audience and potentially increase sales.
Overall, using Facebook and Instagram can be a valuable part of a business's marketing strategy. It's important to remember, however, that success on Meta requires a well-thought-out plan and a consistent effort by posting engaging content and interacting with your audience.
I imagine some of you might be thinking to yourself ‘I knew that already’. You really want to know how you can get more people asking you for your business. So, here are a few ways you can use Facebook and Instagram to generate more leads:
Create a Facebook page for your business and include a call-to-action button: This button should be used to direct users to a landing page on your website where they can fill out a form or sign up for a newsletter.
Run Facebook ads with lead generation as the objective: Facebook's lead generation ads allow you to create a form that users can fill out directly within the ad. This can be a quick and easy way to collect information from potential customers.
Utilize Facebook's lead generation feature: This feature allows you to create a form within a Facebook post or in the about section of your business's page. Users can fill out the form to request more information or to sign up for a newsletter.
Host a Facebook Live event and ask viewers to sign up for a newsletter or to request more information: This can be a great way to connect with your audience in real-time and collect information from interested users.
It's crucial to keep in mind that producing and promoting engaging content consistently is necessary if you want to get leads on Facebook. To retain leads interested in your company, you should also make sure to follow up with them promptly. You should be following up with leads within an hour, according to Harvard. In some cases, marketers recommend following up within 2 minutes of receiving a lead. Ouch! Then, there’s the additional follow up… we’ll cover this another time, but basically, you need to be following up much much more than you already are.
So, there you have it! Facebook is the bee's knees when it comes to generating leads for your business! Tune in next week when we talk about another key ingredient to your marketing recipe.